Dra. Anna Beatriz Figueiredo

Anna Beatriz Figueiredo trained at USP’s Instituto da Criança and has more than 25 years of clinical practice dedicated to pediatric nephrology. She sees patients in two cities in Mato Grosso, Cuiabá and Sinop.

Innove built her digital presence around a simple editorial decision: instead of generic health content, the videos explain to parents how each step of pediatric kidney care works, from fasting before an exam to following up on an ultrasound finding.

The work covers positioning, video production, paid media, social media management and her own website. Every piece runs through the medical advertising checklist before going live, and the final approval is always hers.