Dra. Maria de Lourdes

Maria de Lourdes is a radiologist specialized in pediatric ultrasound and radiology, seeing children and adolescents in Cuiabá, Brazil.

Her digital presence speaks to whoever actually decides on the exam: the parents. The video editorial line answers the questions that come up before and after an exam, from the required fasting to how to read an ultrasound finding.

Innove handles positioning, video production, paid media and social media management. Every piece runs through the medical advertising checklist before going live, and the final approval is always hers.