Dr. Newton Tafuri

Newton Tafuri works in urology, with surgical practice in Cuiabá, Brazil.

Innove handles his digital presence across four fronts: positioning, video production, paid media and social media management. The website is not part of the scope.

The video editorial line starts from a simple decision: instead of generic health content, he explains on camera how a course of treatment is decided. Every piece runs through the medical advertising checklist before going live, and the final approval is always his.