Dr. Renato Carvalho Santos

Renato Carvalho Santos graduated from UFMT in 2015, completed his residency at Hospital Santa Rosa, went through the Einstein program in São Paulo and Tübingen, in Germany, before finishing his fellowship in surgical neuro-oncology with SNOLA. He is a member of the SBN and SNOLA, and his practice centers on brain tumors: gliomas, meningiomas, pituitary adenomas, vestibular schwannomas and metastases.

He came to Innove through a referral from another physician already on the roster, the route that owes nothing to advertising. The work began by giving the digital presence the same density the training already had.

Innove works across five fronts with him: digital positioning, video production, paid media on Google and Meta, social media management and his own website. The video editorial line starts from a simple decision: instead of generic health content, he explains on camera how a clinical decision gets made. Every piece runs through the medical advertising checklist before going live, and the final approval is always his.